Analytical CRM

The key to success for any company or institution is the appropriate and individualized approach to customers as well as the proper development of customer relations. This, however, requires the undertaken actions to be differentiated according to demand, market segment and the current phase of the customer’s life cycle.

We offer a range of analytical CRM Solutions, including:

  • Analytical support during various stages of customer’s lifecycle (acquisition, increasing the value and retention), including:
    • analytical support of the creation of new products and services,
    • planning target groups for acquisition campaign (targets for ATL, BTL advertising),
    • customer segmentation and profiling,
    • analysis of the effectiveness of customer communication channels,
    • Optimization of marketing campaigns,
    • Cross/Up Selling Analysis,
    • analyses of loyalty programs (for example analysis of the financial impact of loyalty programs),
    • Customer Lifetime Value analysis - estimating the expected customer value based on the profit he/she is likely to generate in the future,
    • Churn analysis – calculating the probability that a customer will stop using company's services,
    • optimization of retention campaigns, retention offer recommendations.
  • analytical support for database management data quality monitoring, data cleaning, statistical analyses,
  • construction of data marts for analytical and reporting purposes,
  • delivery of software supporting data analysis and Data Mining projects (AdvancedMiner Professional),
  • deployment of a marketing campaign planning and reporting system,
  • deployment of complex analytical CRM systems customized to the individual needs of customers.

Benefits

  • increased effectiveness of marketing campaign and lowered campaign costs,
  • increased customer satisfaction and loyalty and decreased churn probability,
  • capability of analyzing in detail the course and results of campaigns; use of this information for the planning of successive actions,
  • better understanding of customer behavior,
  • capability to systematically gather customer information.