Analytical CRM

Solutions

StatC Analytical CRM Solutions

  • analytical support during various stages of customer’s lifecycle (acquisition, increasing the value a nd retention), including: 
    • customer segmentation and profiling, evaluating the probability of responding to an offer, identifying target group for a marketing campaign, analysis of the effectiveness of customer communication channels, marketing campaign optimization, Cross Selling / Up Selling analyses, recommendation of retention offer.
  • analytical support for database managementdata quality monitoring, data cleaning, statistical analyses,
  • construction of data marts for analytical and reporting purposes,
  • delivery of software supporting data analysis and data Mining projects (AdvancedMiner Professional),
  • deployment of a marketing campaign planning and reporting system,
  • deployment of complex analytical CRM systems customized to the individual needs of customers.

Benefits

  • increased effectiveness of marketing campaign and lowered campaign costs,
  • increased customer satisfaction and loyalty and decreased churn probability,
  • capability of analyzing in detail the course and results of campaigns; use of this information for the planning of successive actions,
  • better understanding of customer behavior,
  • capability to systematically gather customer information.